Case Study: Smoke Free At Home

Brief: Create two animated videos promoting the benefits of smoke free apartment living. One aimed at property owners, the other residents.

New Mexico based JaM Advertising and Productions approached ElectroPuppet to assist in the creation of two animated videos for their client, New Mexico Department of Health.

Jody Baxmeyer reached out to ElectroPuppet to discuss this project. Jody had already created a script and storyboard for the two videos, and required ElectroPuppet to design and build a puppet and provide all of the animation and compositing.

Jam Storyboards

The first step was to create the right look for the building character. The building had to be expressive and able to hold an audiences attention. With a bit of back and forth, the right look was found and a puppet created.

Jam Mockups

Next Jody recorded the characters voice. Fortunately JaM are experts in sound design and voice production. Jody crafted a brilliant voice that brought nuance and personality to the building. After treating and editing the audio, JaM provided the sound file to ElectroPuppet.

Jam Audio

With animation, the first step is to get the lip-sync right. Adobe Character Animator is good at getting you part of the way – but to ensure you get a really believable lip-sync, we go in and edit the visemes to better match. We wrote a post about that <here>.

Once we have a great lip-sync, we focus on one aspect of the animation, like the eyebrows, then blinks, then arms, until we have built out a great performance.

Jam Grab 01
Jam Grab 02

As the animation progressed, ElectroPuppet provided Jody and his team with regular updates so they could see how things were going and give their feedback.  

One thing Jody wanted to do from the beginning, was to use the ‘Clay Mates’ puppets to depict the residents in  realistic backgrounds. Mixed with the cartoon-style building made a unique look for the project.

Jam Grab 04

As the work progressed, temp backgrounds were replaced with high resolution versions from various online libraries. We tend to composite everything in Adobe After Effects and then edit the clips in Premiere Pro. This is all done with dynamic linking, which saves hours of render time.

Jam Grab 05
Jam Grab 06

After handing over the final videos, Jody added additional sound effects and music to make the end product soar. The final videos can now be used on websites, social media and other screen based presentations.

Overall everyone was really pleased with the process and end result.

Conclusion

Using this approach, JaM were able to provide their client with two high end videos, tailored to specific audiences, all within a budget. Also, JaM have a puppet that can be used in future print and video campaigns – and of course if they need help to create a more ambitious project – we are always happy to help!!

JaM Advertising & Productions is a leading full-service Marketing Agency. They can be contacted via their website: https://www.tasteofjam.com/

ElectroPuppet is an animation studio that works with agencies, production companies, television networks and online creators to build puppets and animated content. They can be contacted via their website: https://www.electropuppet.com

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